Led the comprehensive rebranding of Kidney Consultants of Michigan, crafting a refreshed visual identity that balances medical professionalism with aesthetic sophistication. The project included a modernized logo design and cohesive environmental branding through thoughtfully designed indoor and outdoor signage. I developed a sleek, user-friendly website that merges clinical credibility with visual elegance, enhancing the digital patient experience. Additionally, I created a suite of print collateral tailored to reflect the clinic’s ethos and articulate the compassionate vision of its staff, fostering a deeper connection with their patients.