For Lifetime Dermatology, I drew inspiration from the clinic’s serene, nature-infused interior design and Dr. Ann’s personal art collection—rich in oceanic hues and tranquil blue-green palettes. Embracing these organic elements, I curated a visual direction that felt both refreshing and restorative. While retaining the essence of the original logo, I evolved the brand by designing a cohesive suite of marketing materials that reflected the clinic’s calm, holistic atmosphere. The project included the design of elegant print collateral, a clean and intuitive website, and a range of thoughtfully branded promotional products—each element reinforcing the clinic’s identity as a place of natural beauty and professional care.